Hermès Sales Surge 9% in Q2 2025 — Thanks to Birkin & Kelly Demand.

In Q2 2025, Hermès posted a 9% year-over-year sales increase (to €3.9 billion), led by a stunning 12% spike in its leather goods division — the house’s crown jewel, powered by unstoppable demand for the Birkin and Kelly.

While other luxury categories saw softness — including silk accessories and beauty — Hermès’ strategic focus on scarcity, price discipline, and legacy craftsmanship has kept it outperforming even luxury titan LVMH in market cap.

And at Privé Porter, we’re seeing it firsthand: Birkins and Kellys aren’t just holding value — they’re accelerating in it.

Leather Still Leads — And It’s Not Slowing Down

The strongest contributor to Hermès’ growth? Leather goods — especially Birkins, Kellys, and Mini Kelly II styles.

With fewer bags released into circulation and boutique distribution remaining tightly controlled, the secondary market has become the primary channel for many buyers — especially those who want the bag without playing the boutique game.

At Privé Porter, Q2 mirrored Hermès’ success, with:

Increased sourcing requests for rare colors and exotic skins
Record resale prices for Mini Kelly II and Birkin 25 in Rose Sakura, Beton, and Vert Criquet.
A consistent stream of first-time Hermès investors entering the market

Image courtesy of Yahoo Finance

👉 Browse the Bags Driving Hermès’ Growth →

Resale Resilience: What This Means for Collectors

In a luxury market facing softening demand, Hermès continues to prove why its bags are the most resilient luxury investment in the world.

Why?

Hermès has near-total control of supply
Retail prices are increasing steadily — with no discounting
Demand from high-net-worth buyers remains unwavering

For collectors, that’s a blueprint for ROI. The resale value of select Birkins and Kellys is up double digits year over year, and Privé Porter remains one of the few platforms offering authentic, new-condition inventory — sourced or in stock.

Image Courtesy: NBC / Today Show

👉 Explore Investment-Grade Hermès Bags

Silk & Beauty Slip, But Icon Bags Power Ahead

While Hermès' beauty and silk categories showed signs of weakness, the brand’s core leather strategy proved bulletproof. Even amid global uncertainty, tariffs, and changing consumer habits, one thing hasn’t changed: ultra-wealthy clients are still buying Birkins and Kellys.

That same pattern is visible at Privé Porter, where our Himalaya Kellys, Diamond hardware Birkins, and HSS customs continue to command six-figure sales — often within hours of being listed.

👉 Shop the Pieces Everyone’s Watching →

What This Means for You

If you’ve been waiting to invest in a Birkin or Kelly — or you’re holding one — this quarter’s data is proof: you’re holding an appreciating asset, not just a handbag.

And if you're ready to buy, now is the time to lock in your piece before the next round of price increases.

📞 Call us at 305-432-1285
🛍 Or start shopping online now

Privé Porter: Your Hermès Market Authority

We’re more than a reseller — we’re the global leader in rare, ready-to-ship, and sourced-on-request Hermès inventory. Whether you're shopping for your first Kelly or investing in a Metallic Birkin, we deliver what boutiques can’t.

Ready-to-ship styles
Sourcing in 7–10 business days
Global VIP clients
White-glove service

👉 Browse All Available Hermès Bags
📞 Call to confirm availability: 305-432-1285